01 · Hand-Crafted · Made to Order
Built Around
How You
Play.
Every Guitarland instrument is spec'd by you and built by our luthiers. Exceptional playability — best-in-class fretwork, neck profiles, and action — straight from the workshop.
$1,500–$4,000
Price range
8–12 wks
Build time
100%
Made to order
0
Factory shortcuts
02 · What we stand for
01
CRAFT OVER VOLUME
Every guitar leaves the shop playing at its absolute best. We build fewer instruments so each one gets the attention it deserves.
02
HONEST COMMUNICATION
Clear timelines, transparent pricing, no surprises. You'll know exactly where your build stands at every stage.
03
PLAYER-FIRST DESIGN
Specs are driven by how you play — your hand size, your style, your technique — not by trends or what looks good on a wall.
04
CONTINUOUS IMPROVEMENT
Each build teaches something for the next one. Notes from your instrument inform every guitar we make after it.
03 · How it works
Five stages.
One guitar built
for you.
1
CONSULT
We talk about how you play: genre, technique, hand size, what your current guitar does wrong. This call is free and takes about 30 minutes.
2
DESIGN
We spec every detail together — body style, tonewoods, neck profile, hardware, finish — and send a full written quote with no hidden costs.
3
BUILD
Your guitar enters the build queue. We share photos at key milestones. Build time is typically 8–12 weeks from deposit.
4
SETUP
Before shipping, we set up the instrument to your playing style: action, intonation, pickup height, and truss rod — dialed in perfectly.
5
DELIVERY
Your guitar arrives fully set up and ready to play. Remainder payment is due on completion. We stand behind every instrument we ship.
04 · Materials
Spec every
detail.
We source tonewoods and hardware from trusted suppliers and hold them to the same standard we hold ourselves. Every option in your spec sheet is one we'd stand behind.
BODY WOODS
- Alder
- Ash
- Mahogany
- Basswood
- Korina
NECK WOODS
- Maple
- Mahogany
- Roasted Maple
FRETBOARD
- Rosewood
- Ebony
- Maple
- Pau Ferro
HARDWARE
- Gotoh
- Hipshot
- Schaller
- Wilkinson
05 · About Guitarland
Playability
is the point.
Most factory guitars are built to a price point, not a standard. Guitarland exists to change that for serious amateur players who have outgrown mass-market instruments but aren't full-time touring musicians.
We build every instrument from scratch, in small batches, with a luthier who cares as much about how it plays as how it looks. Best-in-class fretwork, precise neck profiles, and action dialed for your technique — out of the workshop and into your hands.
Who this is for
- Serious amateurs aged 25–50
- Players who've outgrown MIM Fenders and Epiphones
- Gear researchers who care about feel over brand
- Anyone investing $1,500–$4,000 in the right instrument
"To put a hand-built, perfectly playable guitar in the hands of every serious player who has ever felt let down by a factory instrument."
06 · Start your build
Your guitar.
Spec'd by you.
Built by us.
Start with a free 30-minute consult. We'll talk through how you play, what you need, and whether a custom build is right for you — no commitment required.